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Brand Association
What qualities or attributes people think of when they think of a brand (also called Brand Values).
Implications
The connections and qualities that consumers mentally link with a brand, influencing their perception and behavior toward it.
Example
Example: Consumers associate Apple with innovation, quality, and premium pricing, shaping their expectations of new products.
Related Terms
Different from brand awareness, which is about recognition, brand association is about the specific attributes and values linked to the brand in consumers� minds.
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