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Brand
A symbolic embodiment of all the rational and emotional information connected to a product or company. A brand creates associations and expectations in the customers� minds and therefore has an associated value or brand equity.
Implications
The identity and reputation of a company or product as perceived by consumers, including the name, logo, and associated values.
Example
Example: Nike's brand is synonymous with athletic performance, innovation, and the �Just Do It� slogan, creating a strong connection with its target audience.
Related Terms
Different from a product, a brand encompasses the overall perception and emotional connection that consumers have with the company or its products.
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