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Benefit-Based Targeting
A strategy that focuses on customer segments that value the specific benefits offered by the new product compared to existing options.
Implications
A marketing strategy that segments and targets consumers based on the specific benefits they seek from a product or service, rather than demographics or behavior.
Example
Example: A car manufacturer targets consumers looking for fuel efficiency as a benefit, promoting hybrid models to this segment.
Related Terms
Different from feature-based targeting, which focuses on product attributes, benefit-based targeting is centered on the consumer's desired outcomes.
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