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Behavioral Trigger Points
Specific actions or signals from customers that indicate readiness for a particular marketing message or offer, allowing for precise targeting.
Implications
Key moments or actions that signal when a consumer is likely to be most receptive to a marketing message or intervention, often used in marketing and behavior change programs.
Example
Example: A mobile app sends push notifications at behavioral trigger points, such as when a user opens the app but doesn�t complete a purchase, to encourage conversion.
Related Terms
Different from general marketing timing, trigger points are specifically based on individual consumer actions rather than broad timing strategies.
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