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Behavioral Targeting
The practice of tailoring marketing efforts to individual customers based on their behavior, preferences, and interactions with the brand.
Implications
A marketing strategy that uses data on consumer behavior to deliver personalized ads or content, increasing relevance and effectiveness.
Example
Example: Amazon uses behavioral targeting to recommend products based on a user�s previous browsing and purchase history.
Related Terms
Different from demographic targeting, which focuses on age, gender, etc., behavioral targeting is based on what consumers do rather than who they are.
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