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Behavioral Objectives
Specific actions or changes in behavior that a marketing effort aims to achieve within a customer segment.
Implications
Refers to a set of specific, measurable goals focused on changing or reinforcing particular behaviors, often used in marketing, education, or health promotion.
Example
Example: A school sets behavioral objectives for students, such as reducing tardiness and increasing participation in class activities.
Related Terms
Similar to behavioral change strategies, but behavioral objectives are more focused on setting specific targets rather than the methods used to achieve them.
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