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Behavioral Objective Mapping
Creating a plan that outlines the desired changes in customer behavior and how they will be achieved through the launch.
Implications
A technique used to plan and visualize the steps needed to achieve specific behavioral objectives, often used in marketing, education, or organizational change.
Example
Example: A public health campaign uses behavioral objective mapping to outline the steps needed to reduce smoking rates in a community.
Related Terms
Different from traditional mapping techniques, which may focus on processes or systems, behavioral objective mapping is specifically geared towards influencing actions.
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