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Behavioral Objective
A specific behavior by a customer in the Buying Process that should be reinforced or changed to increase product sales / adoption.
Implications
A specific, measurable outcome that focuses on changing behavior rather than attitudes or knowledge, often used in educational and marketing contexts.
Example
Example: A fitness app sets a behavioral objective for users to walk 10,000 steps daily, reinforcing the behavior through rewards and reminders.
Related Terms
Different from learning objectives, which focus on what someone should know or understand, behavioral objectives target what someone should do.
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