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Behavioral Channel Segmentation
The division of channels based not just on demographics or geography, but on the behavior of customers within those channels, allowing for more tailored strategies.
Implications
The practice of segmenting a market based on observed behaviors, such as purchasing habits, usage patterns, or interaction with different sales channels.
Example
Example: A telecom company segments its customers based on their behavior, identifying heavy data users for targeted high-bandwidth plans.
Related Terms
Different from demographic segmentation, which segments based on age, income, etc., behavioral segmentation focuses on what customers do rather than who they are.
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