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Behavioral Change
Shifting customer behaviors through targeted sales strategies and content, often aimed at increasing engagement or driving specific outcomes.
Implications
Refers to the process of influencing and altering consumer or employee behavior through various strategies, often used in marketing, health promotion, or organizational development.
Example
Example: A health campaign uses behavioral change techniques like nudges and reminders to encourage people to quit smoking.
Related Terms
Different from attitudinal change, which focuses on changing beliefs or opinions, behavioral change aims at altering actual actions and habits.
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