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Beat Planning
The process of scheduling sales representatives' visits to retail outlets in a way that maximizes efficiency and coverage.
Implications
The process of organizing and optimizing the routes and schedules for field sales or service teams to maximize coverage and efficiency.
Example
Example: A beverage distributor uses beat planning to optimize delivery routes, reducing fuel costs and ensuring timely service to all retail partners.
Related Terms
Similar to logistics planning, but beat planning is specifically focused on sales and service personnel rather than the movement of goods.
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