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Beat Plan
A detailed schedule that specifies which retail outlets a sales representative will visit each day.
Implications
A strategic route or schedule followed by sales representatives or service personnel to visit customers, typically used in field sales management.
Example
Example: A FMCG company implements a beat plan to ensure that its sales reps visit all key retail outlets in a specific area on a regular basis.
Related Terms
Different from a sales territory plan, which divides regions among sales reps, a beat plan is more specific, detailing the exact route and schedule for visits.
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