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Baseline Metrics
The initial set of data points used as a reference for measuring the impact of marketing activities over time.
Implications
Key performance indicators (KPIs) or metrics used as a starting point for measuring progress or performance over time.
Example
Example: A software company establishes baseline metrics for user engagement before launching a major update, allowing them to measure the impact of the changes.
Related Terms
Different from target metrics, which represent desired outcomes, baseline metrics provide a reference point for evaluating progress.
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