top of page
Barriers
The key attributes beliefs and contextual factors that must be changed or overcome in order to activate the behavioral objectives.
Implications
Obstacles that hinder market entry, product adoption, or operational efficiency, often requiring strategic planning to overcome.
Example
Example: High tariffs and regulatory hurdles act as barriers for a pharmaceutical company trying to enter a new international market.
Related Terms
Compared to competitive barriers, which involve existing market players, structural barriers like regulations and tariffs are external and often harder to influence directly.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page