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Balanced Customization
Tailoring strategies to meet specific needs while maintaining overall balance.
Implications
Used in product development and marketing to offer personalized options to customers while maintaining efficiency and cost control.
Example
Example: Nike's Nike By You program allows customers to design their own shoes, balancing customization with standardized production processes.
Related Terms
Different from mass customization, which offers a high degree of personalization, balanced customization finds a middle ground to maintain operational efficiency.
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