top of page
Awareness/Consideration
The stage in the buying process where customers become aware of non-pharmacy needs and start considering making a purchase.
Implications
Refers to the stages in the customer journey where consumers become aware of a brand and then consider it among other options, critical in marketing funnels.
Example
Example: A tech company tracks the awareness and consideration stages in its marketing funnel, using targeted ads to move potential customers closer to purchase.
Related Terms
Different from conversion, which is the final stage of the funnel, awareness/consideration focuses on the earlier stages of building brand presence and interest.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page