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Autoethnography
A qualitative research method where the researcher reflects on their personal experiences in relation to wider cultural, political, and social meanings, often used in social sciences.
Implications
A qualitative research method where the researcher uses personal experience to understand cultural or social phenomena, often used in social sciences.
Example
Example: A marketing professional uses autoethnography to explore their personal experiences as a consumer in a niche market, informing brand strategies.
Related Terms
Different from traditional ethnography, which focuses on observing others, autoethnography involves self-reflection and analysis of personal experiences.
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