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Audience Saturation Point
The stage at which additional marketing efforts no longer yield significant gains in audience reach or engagement, indicating diminishing returns.
Implications
Refers to the level at which further marketing efforts to a specific audience yield diminishing returns, often leading to wasted spend or negative brand perception.
Example
Example: A fashion brand reaches its audience saturation point when additional social media ads lead to lower engagement and higher ad fatigue.
Related Terms
Compared to market saturation, which occurs when a product has been adopted by most of its potential customers, audience saturation is specific to marketing efforts.
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