top of page
Asian Values in Branding
The incorporation of cultural elements from Asian countries into brand identity and marketing, which can resonate with both regional and global consumers.
Implications
Involves incorporating values such as family, respect, and community into branding to resonate with Asian consumers.
Example
Example: HSBC incorporates Asian values into its branding in Asian markets, emphasizing respect and long-term relationships in its marketing campaigns.
Related Terms
Compared to Western branding strategies, which may focus more on individuality and innovation, Asian branding often emphasizes collective and traditional values.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page