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Asian Diaspora Impact on Branding
The influence of the Asian diaspora on the success of Asian brands abroad, as expatriate communities often act as early adopters and brand advocates.
Implications
Considers how the migration of Asian populations influences branding strategies, particularly in markets with significant Asian communities.
Example
Example: Unilever tailors its product offerings and branding in Western markets to appeal to the Asian diaspora, incorporating cultural elements in packaging and marketing.
Related Terms
Different from global branding strategies, which consider worldwide markets, this focuses specifically on the influence of diaspora communities.
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