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Anthropological Research
A qualitative research approach that draws on anthropology to study human behavior in different cultural contexts, often through participant observation.
Implications
Applied in market research to understand consumer behavior through cultural, social, and contextual analysis, often through ethnographic methods.
Example
Example: A consumer goods company conducts anthropological research to understand how cultural practices influence buying habits in different regions.
Related Terms
Different from traditional surveys or focus groups, anthropological research provides deeper, contextual insights into consumer behavior.
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