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Analytics Measurement & Reporting
The use of data analytics to measure sales performance, track progress, and inform decision-making.
Implications
Used in business intelligence to track and report key performance indicators (KPIs), supporting data-driven decision-making.
Example
Example: A retail company uses analytics measurement and reporting to monitor sales performance across different regions, enabling targeted strategy adjustments.
Related Terms
Different from raw data collection, which simply gathers information; measurement and reporting focus on interpreting and communicating actionable insights.
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