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Analogue Study
A study that uses an existing product or campaign as a reference point to estimate the impact of a new marketing lever or strategy.
Implications
Used in research to compare a subject to another similar, but not identical, subject to draw conclusions or insights, especially in new or unfamiliar areas.
Example
Example: A pharmaceutical company conducts an analogue study to compare the effects of a new drug with an existing one that has a similar mechanism.
Related Terms
Different from a direct study, where the subject of interest is studied directly; analogue studies rely on similarities to infer insights.
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