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Ambient Commerce
A futuristic concept where shopping opportunities are seamlessly integrated into everyday environments, requiring innovative channel strategies to capture sales in non-traditional settings.
Implications
Refers to the seamless integration of shopping experiences into everyday environments, often leveraging IoT and smart technologies.
Example
Example: Amazon Go stores use ambient commerce by allowing customers to pick up items and walk out without checking out, with payments automatically processed.
Related Terms
Different from traditional e-commerce, which requires active participation in a purchasing process, ambient commerce is passive and integrated into daily life.
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