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AI in Consumer Insights
The application of artificial intelligence to analyze consumer data and generate insights, enabling more precise targeting and personalization in FMCG marketing.
Implications
Leveraged in marketing and consumer research to analyze large datasets and uncover patterns that inform strategy and decision-making.
Example
Example: Netflix uses AI to analyze viewer data and generate consumer insights, helping to personalize recommendations and content production decisions.
Related Terms
Different from traditional consumer insights methods, which may rely more on surveys and focus groups, AI provides data-driven and scalable insights.
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