Agile Research Methodologies

Flexible, iterative approaches to market research that allow for rapid adaptation to changing business needs and market conditions.

Implications

Used in market research to provide fast, iterative insights, often in fast-paced industries where quick decision-making is essential.

Example

Example: A startup uses agile research methodologies to test and iterate on different marketing messages quickly before a product launch.

Related Terms

Compared to traditional research methodologies, agile research is more flexible, allowing for continuous data collection and analysis throughout the process.

Get INSTANT comprehensive market research of any industry

Chat with AII Consultant Now!

AI-POWERED INDUSTRIES RESEARCH