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Affinity Diagramming
A tool used in qualitative research to organize ideas and data into common themes or categories, often used during analysis of focus group or interview data.
Implications
Used in brainstorming sessions and qualitative research to organize ideas and data into categories based on their natural relationships.
Example
Example: A product development team uses affinity diagramming to categorize customer feedback into themes, guiding product improvements.
Related Terms
Different from mind mapping, which visually represents ideas and their connections but does not necessarily categorize them into natural groupings.
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