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Actionable
(related to Action Segmentation) A variable or characteristic defining a segment is actionable if you can easily find and target the customers (e.g., practice size and prescription volume are actionable, whereas it would be hard to identify physicians that have a preference for the color blue).
Implications
Refers to data, insights, or strategies that can be directly applied to make decisions or improve performance. Commonly used in reporting and analysis.
Example
Example: A market research report provides actionable recommendations for improving customer engagement based on survey data.
Related Terms
Different from ongoing operational costs, which are recurring and not related to a specific activation event.
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