Acquisition Target Identification

The process of identifying and evaluating potential companies in the target market that could be acquired as part of an entry strategy.

Implications

Used in mergers and acquisitions (M&A) to identify companies or assets that align with a company�s growth or strategic objectives.

Example: A tech giant like Google identifying startups with innovative AI technologies as potential acquisition targets.

More detailed and immediate than strategic planning, which may have a broader, long-term focus.