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Account Strategy Development
The process of creating strategies to grow the account, improve service delivery, and increase margins, tailored to the specific needs and goals of the client.
Implications
Used when a company needs to create or refine a long-term strategy to maximize the value and growth of a client account.
Example
Example: A financial services company develops a strategy to cross-sell additional products to its high-net-worth clients.
Related Terms
More strategic and long-term than account management, which is more focused on day-to-day client interactions.
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