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Account Performance Review
Regular assessments of the account's performance against strategic goals, including financial performance, customer satisfaction, and competitive positioning.
Implications
Conducted regularly to assess the effectiveness of account management strategies and identify opportunities for growth or improvement.
Example
Example: A consulting firm conducts quarterly performance reviews with its largest clients to assess project outcomes and client satisfaction.
Related Terms
Different from account planning, which focuses on future strategies, while performance reviews evaluate past activities.
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