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Account Leadership Team
A group responsible for overseeing and guiding the account planning process, including setting goals, managing resources, and ensuring alignment with the overall strategy.
Implications
Used in large organizations where managing major client relationships requires a coordinated, strategic approach.
Example
Example: IBM forms an account leadership team to manage its long-term contracts with large enterprise clients like Bank of America.
Related Terms
Different from account management, which is typically more operational and focused on daily interactions rather than long-term strategy.
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