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Access to Distribution
The ability of a company to place its products in various distribution channels.
Implications
Critical in industries where reaching the market quickly and effectively is essential. Often used in strategic planning and market entry strategies.
Example
Example: PepsiCo's acquisition of bottling companies to secure distribution channels for its beverages.
Related Terms
Compared to access to necessary inputs, which focuses on securing raw materials, access to distribution is about effectively delivering finished products.
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